Press Release
Sachin Tendulkar joins RBS as Global Ambassador
- India's record breaking batsman to represent RBS
- RBS launches first Asia Pacific sponsorship
- Inaugural RBS Quaich announced
Mumbai, 18 September, 2008
The Royal Bank of Scotland Group (RBS), one of the world's leading financial services companies, today announces that India's cricketing legend, Sachin Tendulkar has become an RBS Global Ambassador. This marks RBS' first major sponsorship in Asia Pacific where Sachin will represent RBS in its key markets including India and the Middle East.
The record breaking batsman joins an elite team of RBS ambassadors that includes golfing great Jack Nicklaus, Formula One champion Sir Jackie Stewart, as well as some of today's brightest stars such as golfers Luke Donald and Paula Creamer. Their association with RBS raises awareness of the bank's commitment to sport around the world.
Sachin has been rewriting the record books since making his Test debut for India at the age of 16. The 35 year old batsman and national hero is recognised and admired by cricket fans and sports fans throughout the world. He hit the first of his 39 Test centuries against England in 1990 and is now one of only three cricketers to have surpassed 11,000 runs in Test cricket.
John McCormick, Chief Executive, Asia Pacific RBS Global Banking and Markets said, "Every now and again, a player appears on the scene who will change the way the game is played. We are extremely excited that Sachin Tendulkar has agreed to become an RBS ambassador. As one of the world's true sporting legends with fans across the globe, Sachin is the perfect ambassador for RBS. He represents everything we admire in sport - focus, determination and achievement.
"RBS has had a presence in India since 2002. We recognise the significant growth potential in India and are working closely with the Indian regulators to integrate the ABN AMRO businesses we acquired."
As an RBS ambassador Sachin will help raise awareness of the RBS brand across the Asia Pacific region as the face of RBS through a series of corporate advertising campaigns.
Sachin Tendulkar said : "It is indeed a great honour to join a select and prestigious group of sporting stars like Sir Jackie Stewart, Jack Nicklaus and the other sports personalities who are RBS ambassadors. Cricket is my absolute passion and I am looking forward to a exciting home season of cricket with Australia and England."
RBS also announces that it will extend its support for the game in India through a series of associate sponsorships for the upcoming Australia test series and the 7 England One Day Internationals. The culmination of RBS' support for International cricket in India in 2008 will be the two Test series matches against England with the winners picking up the inaugural RBS Quaich.
Niranjan Shah, Honorary Secretary of BCCI said : "We are very pleased to welcome RBS as one of the sponsors for the forthcoming series of international Test matches against Australia and England. RBS' global heritage of sports sponsorship and commitment towards India will surely help develop the game domestically and on the global stage."
Ends
PRESS ENQUIRIES
Linda Harper
RBS Group Media Relations
+44 (0)131 525 0382
Fiona MacRae
RBS Group Media Relations
+44 (0) 131 523 5659
Newspapers / Online - For access to launch and studio photography of Sachin Tendulkar go to www.gettyimages.com
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Further information on Sachin Tendulkar can be found at www.rbs.com/sachin
NOTES TO EDITORS
The Royal Bank of Scotland Group (RBS)
The RBS Group is one of the world's leading financial services companies providing a range of retail and corporate banking, financial markets, consumer finance, insurance, and wealth management services. RBS Group operates in over 50 countries across Europe, the Americas, Asia and the Middle East serving more than 40 million customers and employing more than 170,000 people. The Group's brands include RBS, NatWest, Ulster Bank, Coutts, Citizens and many other "household name" financial services companies. RBS led a consortium which acquired ABN AMRO in October 2007.
RBS has a global sports portfolio used to reinforce our existing brand and create an association with successful events, sports and personalities. The Group's current sports sponsorships include: RBS 6 Nations Rugby, RBS in Golf, Formula 1, Tennis, Equestrianism and Cricket. For more information on RBS World of Sport, please visit www.rbs.com/sport
RBS Cricket Sponsorship
RBS has been a committed supporter of English cricket for more than 25 years - getting involved at the grassroots, as well as sponsoring domestic and international competitions. Outside the UK, RBS also recently announced plans to sponsor the 2008-2009 Twenty 20 Domestic Cricket tournament in Pakistan. In India, RBS' cricket sponsorship will include:
Associate Sponsor (India v Australia, Test series):
1st Test: 9th - 13th Oct in Bangalore
2nd Test: 17th - 21st Oct in Chandigarh
3rd Test: 28th Oct - 1st Nov in Dehli
4th Test: 5th - 9th Nov in Nagpur
Associate Sponsor (India v England One Day series);
Nov 14: 1st ODI v India Rajkot
Nov 17: 2nd ODI v India Indore
Nov 20: 3rd ODI v India Kanpur
Nov 23: 4th ODI v India Jamshedpur
Nov 26: 5th ODI v India Cuttack
Nov 29: 6th ODI v India Guwahati
Dec 2: 7th ODI v India Delhi
Title Sponsor (India v England Test series):
Dec 11: 1st Test v India Ahmedabad
Dec 19: 2nd Test v India CCI Mumbai
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