Ireland Craft Beers has already secured a listing for the new beer on Honest Brew, an online craft beer store, as well as with a major multi-national retailer that is expected to stock the beer in more than 400 stores across the UK.
Liam Brogan, Co-Founder and Director of Ireland Craft Beers, said: “More than ever, consumers want to know where their food and drink comes from, so capturing and sharing production, process and product data with customers is central to having a brand that is trusted and respected. Consumers want transparency, they want authenticity, and Blockchain enables that.”
Lynsey Cunningham, Entrepreneurial Development Manager at Ulster Bank, said: “Ireland Craft Beers and arc-net came together through their involvement with Entrepreneurial Spark, and are demonstrating the power of collaboration. This is an innovative venture that has the potential to bring real change to how consumers engage with information about the products they buy.”
Powered by Ulster Bank, the Entrepreneurial Spark Hatchery in Belfast provides free space for up to 80 entrepreneurs, with hands-on mentoring, a ‘bootcamp’ for business planning, and a free programme of up to 18-months of advice, support and expert workshops. Find out more on the Entrepreneurial Spark website.
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