NatWest – what does “we are what we do” mean?

NatWest – what does “we are what we do” mean?

As the NatWest brand reboots with an increased focus on serving its customers well, we take a look at 9 of the changes NatWest has made over the past three years.

Our news

27 September 2016

NatWest We are what we do brand logo

The new campaign debuted at the weekend.



1. Teaser rates are no more


A new RBS and NatWest Cashback Plus credit card has been launched

In March 2014, NatWest took all teaser rate credit cards off the shelf and launched a new Clear Rate Platinum card. CEO Ross McEwan announced that the bank would no longer be in the business of offering teaser rates and trapping customers into debts they cannot afford.


2. WiFi now in all branches



In 2014 all NatWest branches were equipped with free WiFi to allow customers to use the internet while dealing with their finances. Les Matheson, Personal and Business Banking CEO said: “Our customers want options, it’s important we make our banking services as easy to access as possible.”


3. Card for blind and partially sighted customers



The card was the first banking product designed especially for blind and partially sighted customers. NatWest worked closely with the Royal National Institute of the Blind in the development of the card and in recognition of this work the debit and savings cards were the first banking products to be awarded their national quality assurance mark ‘RNIB approved’.


4. Incentives for front line staff scrapped



From 1 January 2016, NatWest scrapped incentives for all customer-facing employees in the Personal and Business Banking business. This means that employees based in branches, in call centres or helping customers with their businesses will be fully focused on helping customers with their financial needs.


5. New and improved MoneySense



In 2015 NatWest launched its new and improved MoneySense programme. The financial education programme has helped millions of young people learn about money in the UK and Ireland for over 21 years.


6. NatWest opened busiest branches on bank holidays



In 2015 NatWest broke with a 144 year old tradition and opened some of the busiest branches across England and Wales on a bank holiday to serve customers when they are most available.


7. New sign language service launched 


sign language user.jpg

NatWest launched a new service for British Sign Language customers, which makes it possible to instantly chat with the bank through a British Sign Language interpreter.


8. Made home insurance fairer



NatWest scrapped teaser rates on home insurance and now offers all customers a three year fixed home insurance product. Research shows that more than 70% of customers don’t shop around or switch to a new home insurance product once their introductory offer ends so the majority of customers renew to a higher-cost policy automatically.


9. Fee-free current account



NatWest launched a new fee-free current account for customers who are at risk of being financially excluded. The account will allow customers to build a good credit history with the bank and progress through the credit system.

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