Research by NatWest and RBS showed that more than two-thirds of UK parents (68%) are worried about the long-term financial security of their children. The research also found that a fifth (20%) of children aged 5-10 would like to save but can’t stop themselves from spending, and over half (58%) say they are more likely to spend money received at Christmas rather than save it.
The Pigby’s Fair app has been created to help parents educate their children about managing finances from a young age so that they are better prepared for later life.
Heather Wright, Executive Producer at Aardman Animations, said: “Our core audience is children, so creating the Pigby’s Fair app was the perfect project for us. We wanted to use a concept that children would enjoy and we felt a game based in a fairground was an ideal platform to educate young ones.”
David Crawford, Head of Savings at NatWest and RBS, says: “We appreciate that the idea of discussing money management may not be an interesting topic for children and that can make it difficult for parents to teach. We want to help parents give their children the best possible opportunities in a time where preparing for our financial future is considered so crucial.
“Aardman Animations were the obvious partner to create our innovative app and the Pigby and Friends characters. Aardman bring the ability to capture childrens’ imaginations and we at NatWest and RBS bring the savings expertise to help parents teach the next generation to save.”
Children can download the Pigby’s Fair app for free from the Apple app store or Google Play.
For more information on Pigby’s Fair app please visit natwest.com/firstsaver or rbs.co.uk/firstsaver or head to your nearest NatWest or RBS branch.