Key findings include:
- The Championship is worth £52 million per year to the Scottish economy while the city of Edinburgh is expected to benefit by £30 million
- The overall impact across all 6 host nations – England, France, Ireland, Italy, Scotland & Wales - is likely to be £375 million in 2014
- The tournament sustains 430 FTE jobs across Scotland and 280 FTE jobs in Edinburgh
Of significance to hotel and bar owners is that this economic boost of £52 million comes at what is traditionally a quiet time for tourism in Scotland. In Edinburgh alone, RBS has estimated that occupancy rates in hotels jumps by almost one quarter with the local economy benefiting from an additional £33 million as the army of supporters flow into the city from home and abroad.
As was the case in all cities hosting games, the main sectors of the Scottish economy to benefit from the RBS 6 Nations were the food and drink and accommodation sectors. RBS estimates that supporters are likely to spend as much as:
- £9 million in Scotland’s bars and restaurants
- £6 million on hotels and other accommodation; and £3 million in shops
Stephen Boyle, Head of RBS Economics said, “The RBS 6 Nations is more than just a tournament with 15 games of rugby. The boost to the economy and the local businesses is very real, especially during what is usually a quiet time in the tourist season.”
Of the 430 jobs generated in Scotland, 310 result from spending by spectators and their friends and family who come to Edinburgh but do not attend matches.
TV viewers have grown dramatically since RBS started sponsoring the tournament in 2003. The Murrayfield games attracted a total TV audience of 19 million last year with the England v Scotland match entertaining a TV audience of 8.7 million. In addition to the economic activity supported by visitors, the competition attracts revenue from sponsorship and media rights which generate additional economic benefits.