Mooeys, based in Farnham, has décor inspired by the English countryside, including artificial grass a barn area for manicures and an English country garden for pedicures.
But although the business logo is a cow’s head, owner Amy Neale says the name Mooeys relates to something quite different.
Neale said: “When I was younger my nan and my aunties would sit there having a natter and they’d be talking about people’s ‘mooeys’, meaning ladies’ moustaches. It just makes me laugh when I think of them sitting there, having a cup of tea.
“The logo of Mooeys is a cow’s head, and we have a little bit of cow print in there but not too much - nothing tacky. So it’s cheeky only if you know the word can mean something else.”
Neale has been a beauty therapist since the age of 16, and her experience includes running salons in holiday parks and on cruise ships. She learned waxing in Australia, and says they use a very specific technique which she now offers at Mooeys.
The business also provides a base for seven self-employed therapists.
Neale said her business has been supported by Joanne Brown, Neale’s business specialist at NatWest.
“Jo is so easy to talk to; she is really understanding and meticulous with detail, which is great for me because I’m a creative, ideas person.,” she said. “I feel that she really does care, she loves the idea of the brand and she is enthusiastic.”