Tomorrow’s Store in London’s Liverpool Street is entirely stocked by young entrepreneurs who have set up in business with support from the Trust
The outlet will give London shoppers the chance to buy unique gifts, including jewellery, clothing, homeware and stationery, while supporting disadvantaged young people across the UK through The Prince’s Trust. All profits will be reinvested in the Prince’s Trust to fund more programmes to help young people.
Emma Reilly was among the young people who met the Prince, showing off her products which are to be sold in Tomorrow’s Store.
Emma, from Newcastle, was bullied at school , leaving her feeling shy and lonely. She attained enough qualifications to enter university but then developed mental health problems was forced to leave following a breakdown.
With few prospects, she moved back to her parents’ house and spent the next year unemployed and feeling hopeless and isolated. Lacking in confidence and unsure where to start, she contacted the Prince’s Trust and enrolled on the Enterprise programme.
With a low-interest loan and business mentor, Emma managed to get her company, Brave and the Bold, off the ground. Her business specialises in the design and production of printed t-shirts.
Emma said: “The Prince’s Trust gave me the tools I needed to take the first steps in business, while giving me the advice and support I needed to turn my life around. Getting to meet the Prince today was great as I got to thank him for the help I’ve received, and to be able to sell my products in this incredible shop is a really exciting opportunity for my business.”
Martina Milburn CBE, Chief Executive of the Prince’s Trust, was one of the first shoppers through the door. She said:: “We’ve helped 80,000 young people set up in business over the past 30 years so we’re thrilled to be giving our young businesses a platform to sell their products in central London.
“The amazing products available in Tomorrow’s Store show what young people can do when offered the financial and mentoring support they need to set up their own enterprises.”
Grow new businesses
Ross McEwan, RBS's CEO, Retail Bank agreed: “Tomorrow’s Store is an excellent initiative, providing a central London location for young entrepreneurs to showcase and grow their new businesses."
He said RBS has supported the Prince’s Trust for more than ten years, and sponsorship of the store demonstrates the bank’s commitment to investing in the next generation of entrepreneurs.
The store has been created by CHI & Partners with support from architects, Found Associates, with a host of other donors and volunteers giving time, expertise and equipment for free to bring the store to life.
Prince Charles was joined by Prince’s Trust Ambassadors Kelly Hoppen MBE, Penny Lancaster and Rod Stewart as well as successful Prince's Trust entrepreneurs as he opened the new shop.
The Prince founded the Prince’s Trust in 1976. The youth charity gives disadvantaged young people the skills and confidence to find a job, with three in four young people on Prince’s Trust programmes moving into work, education or training.