Cook to Perfection increases turnover and staff numbers


Cook to Perfection increases turnover and staff numbers

King's Lynn's Cook to Perfection Ltd is reflecting on the smart decision they made to move premises further along the town's High Street - a move which has seen the turnover of the business quadruple and the business increase its staff numbers from three to ten.

Founded by husband and wife Alastair & Melanie Done, the company are retailers of specialist cookware and have built their success around innovative marketing campaigns including tie-ins with local media organisations for giveaways and promotions. They have also entered into strategic partnerships with suppliers and are now the largest independent stockists of SodaStream in the UK.

Recognition of their achievements has come this year in their appearance in the Smarta 100 index. The index is a celebration of the most resourceful, original, exciting and disruptive small businesses in the UK. They were introduced to Smarta and the index by their bankers NatWest who also funded the move to the new High Street premises.

"We saw an opportunity when rental values dropped and made the decision to take advantage and move to larger and better located premises" explains Alastair Done. "We are benefitting from the increased footfall which our new neighbours attract, but we also feel we are making a name for ourselves. Through investment in clever marketing and building a strong customer proposition we are rapidly growing our turnover and this year we fully expect to exceed our business targets. With our increased staffing levels we are in a good position to grow further and have clear plans in place to increase our product range in response to customer feedback."

Justine Luckhurst, relationship manager, business banking at NatWest in King's Lynn adds: "The growth of the business has been very impressive and this is down to the clear vision and energy Alastair and Melanie bring to the table. It is not just the financial results that impress, the fact that they have been recognised in the Smarta index as one of the countries leading small businesses is independent recognition of what they have achieved."

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