The DAF vehicles have been bought through hire purchase agreements arranged by Lombard, the asset finance provider.
The company was founded by owner David Reeves in 1998 together with the late Gerald Henderson. It operates bus services for local communities across Cheshire, Derbyshire, Shropshire, Staffordshire and in the West Midlands - where it operates under the name of Midland. Their approach is to position themselves as the local friendly bus company to the communities they serve.
The new 36 seater DAF buses will add to their extensive fleet which also includes vehicles from Dennis, Mercedes, Optare and Volvo. The new buses will operate on the company's 9 routes in the West Midlands.
Lombard were introduced to the company by their bank manager at NatWest, Steve Leach. They have put in place two new hire purchase agreements for the new buses. This method of funding provides benefit to the company by enabling immediate delivery of the new buses together with ongoing maintenance agreements without eating into company reserves to pay for them.
Commenting about the new buses, David Reeves said: "This is a significant investment and move for the company. We have a number of routes covering both rural and urban locations so it is important that we have a fleet well equipped to meet this demand, and also provide a comfortable ride for our customers. Our routes remain popular and this is why we have taken the decision to add to our fleet at this time. The financing through hire purchase has proved flexible to our cash flows, meaning we could make the purchases without affecting our company reserves."
Chris Cope, senior relationship manager at Lombard added: "The new DAF buses are an important addition to the company's fleet and should make the choice of public transport more attractive for those people living on the company's routes."