NatWest helps Southport manufacturer increase its production capacity


NatWest helps Southport manufacturer increase its production capacity

Specialist animal and wild bird food manufacturer Bulldog Products Ltd has invested £800k to expand the production capacity of its Southport base in response to soaring demand for its products.

22 March 2011

Specialist animal and wild bird food manufacturer Bulldog Products Ltd has invested £800k to expand the production capacity of its Southport base in response to soaring demand for its products.

The family-owned company manufactures pet food and treats for small animals, plus wild and caged birds. Its sales have grown significantly during the last four years, with turnover almost doubling.

The new production line, which has been funded by NatWest, enables Bulldog to increase the volume of fatballs it manufactures and reduce the lead times for this product. Fatballs are a nutritious product used to feed wild birds.

Bulldog sells its products to national retailers and wholesalers through its own Dawn Chorus and Linkpet brands. It also manufacturers private label products for customers in the UK and Europe. With demand outstripping supply, Bulldog's directors have taken the strategic decision to expand the manufacturing capacity of their Southport factory.

Founded in 1991, Bulldog is owned and managed by the Graham family with Andrew Graham at the helm. Under the family's ownership the company, which employs over 90 staff, has developed into one of the UK's leading animal and wild bird product manufacturers.

Andrew Graham a director of Bulldog Products, said: "All our products are sourced from sustainable, environmentally friendly sources and this approach is at the heart of what we do.

"We are continuing to attract new customers, particularly from foreign markets and have made this investment to capitalise on these opportunities. The increased production capacity gives us the chance to proactively market the business both at home and abroad."

NatWest commercial banking in Liverpool provided the company with a loan to fund its new production line. Relationship Director Nick Evans, said: "Bulldog has already invested a significant sum in recent years to enhance its production facilities. The business benefits from a strong and committed management team and we are more than happy to support their plans."

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