Cheshire charity banks on TV fame
A Weaverham-based charity which gives disabled people the opportunity to enjoy horse riding is playing a staring role in NatWest bank's latest TV advertising campaign.
18 March 2011
Sandy Lane Equestrian RDA Group appears in the national TV advert, which is being broadcast across terrestrial and satellite channels until mid April. The advert focuses upon the bank's Customer Charter and features Sandy Lane as an example of NatWest's work with local communities.
The charity recently received a £3,000 donation from NatWest's community fund. The fund was launched last year to support charities and good causes in communities served by NatWest branches in the Northwich, Middlewich and Winsford areas.
A panel comprising of representatives from the local community reviewed the original applications and shortlisted the three charities to benefit from the fund. A public vote then took place to determine which organisation received the £3,000 donation.
The advert features horse riders enjoying Sandy Lane's facilities alongside the charity workers and NatWest Bernie McGhee, Anne Woodward, Clive Craytson and Sally McEvoy, who are based at the Northwich branch Sandy Lane was selected to appear in the advert ahead of more than 700 other community fund winners throughout the UK.
Rose Tommons, owner of Sandy Lane Equestrian RDA Group, said: "Although we were initially surprised to be asked to appear in the advert we were delighted to take part. It's a great opportunity to promote our services and the work that we do to a wider audience."
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