Rascals in town as local business expands

Rascals in town as local business expands

Local businesswoman Donna Rawlings is celebrating the relaunch of her family business, a children's accessories shop in Neath, with customer discounts.

Donna, who opened her store with her late mother, Sydria Pearce, in Angel Street in 2006, has expanded her product range following a support package from NatWest. This has enabled her to develop the upstairs space as a retail facility.

The Rascals shop now stocks a wide range of children's prams, pushchairs and cots, as well as the children's clothes and shoes which have been the store's staple product line since it opened. Donna stocks well-known ranges including Ralph Lauren, Timberland, Bench, Lelli Kelly and Mayoral. Until the end of June, Rascals customers will be able to enjoy a 25% discount on all clothing, to celebrate the store's expansion.

The town-centre shop, which employs two staff, attracts customers from Swansea and across West Wales. NatWest put together a mix of finance to support the business' growth plans, including an undisclosed Enterprise Finance Guarantee loan, which is a Government-backed loan to support small businesses.

Business owner Donna said: "I've waited a long time to carry out this development work as I wanted to build up the business first, to ensure demand was there for the additional products I was looking to stock. NatWest helped me put a business plan together and they were a terrific help to me in working out what sort of products to stock. I'm so pleased we can now offer our customers the wider range of products they've been asking for. We've already had a fantastic response to our new range. Starting or expanding your family can be a very expensive time. We're offering our customers a savings club to help spread the cost and make things a little easier."

NatWest business manager Julia Evans, based in Neath, said: "Donna's business had been doing very well and she had some ambitious growth plans. She is developing some innovative ideas to support her business and the needs of her customers, including a loyalty scheme where customers spending over £250 receive a £25 voucher to spend on clothing. That's a great way to thank customers for their custom. Donna's enthusiasm for her business is infectious and I'm confident this local Neath business will go from strength to strength."

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