Essex & London Jewellers open latest franchise store in Blackpool


Essex & London Jewellers open latest franchise store in Blackpool

A successful jewellery retailer and a jewellery manufacturer have opened their latest franchised Pandora store in Blackpool, backed by funding from their banking partners NatWest.

DC Franchise LLP is a joint venture established between jewellery retailers Emson Haig, who are based at the Lakeside Shopping Centre and London based jewellery manufacturers Alfred Terry Ltd. Emson Haig is owned by David Shone and Alfred Terry by Chris Burrow, who have been friends and business associates for over 30 years.

Operating under the name DC Franchise, David & Chris opened their first Pandora franchise outlet in Liverpool last year. Pandora is a jewellery and bead retailer. On the back of this initial success they opened two further stores in Manchester at the Arndale and Trafford Centres. Remaining within the North West, the latest store is based at the Houndshill Shopping Centre in Blackpool. Both David & Chris are looking to open further Pandora franchises in 2011.

NatWest has match funded each of the DC Franchise stores. On the back of a growing franchise market in the UK, the bank has also recently launched a £100m franchise fund to support the sector with discounted fees.

Speaking of the success of their Pandora franchises, David Shone said: "We have found the franchise model to be really good for us. Pandora is a good retail brand and has proven to be very successful. Last year saw us open three outlets in the North West and with the level of sales we have seen, we are hopeful of extending this number in 2011. Blackpool is another exciting venture for us and we are hopeful that it will repeat the success of the other three stores."

Adrian Wood, relationship director, commercial banking at NatWest who has put in place the funding for the Pandora stores added: "Franchising is a really good model for business entrepreneurs. Already successful in their own businesses, David and Chris have bought together their knowledge to buy into a successful business proposition with the Pandora chain."

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