After dressing guests at the Royal Wedding, designer expands to London


After dressing guests at the Royal Wedding, designer expands to London

A Bedfordshire designer who dressed Prince Charles' PA for the Royal Wedding and a string of other guests has recently opened a flagship central London store with his wife Caroline using government funding support organised through NatWest in Luton.

Nigel Rayment is a designer with more than 30 years experience. A specialist in designing hats & hairpieces for occasions, he can count royalty, politicians and celebrities amongst his clientele. Their designs are sold through over 1,000 retailers across the UK, Ireland, France, USA and the Middle East. The retail business Nigel Rayment Retail Ltd has expanded with a new shop on New Quebec Street, London which is close to Marble Arch. As well as stocking their trademark hat designs, the shop specialises in the sale of ladies occasion wear boasting brands like Ian Stuart, Condici, John Charles, Linea Raffaelli, Ann Balon, Pronovias, Paule Vasseur to name but a few. This includes mother of the bride/groom outfits and evening wear sizes 8-26.

The funding to start up the new shop was arranged by Nigel's banking partners NatWest under the government's enterprise finance guarantee scheme.

Speaking about the new shop, Nigel Rayment said: "We are delighted to have expanded the business with the opening of the Marble Arch store. This gives us a great opportunity to display our full design collection in all of its glory, in a popular retail location. The business is performing well at the moment, and this is the next logical step to improve the distribution of our designs to a wider customer base. It has been a boost for the businesses image dressing ladies for the Royal Wedding, and we have already witnessed an increase in interest since the wedding."

Sudha Panchal, relationship manager, commercial banking at NatWest who arranged the loan added: "Nigel and Caroline's business continues to go from strength to strength. The exposure from dressing guests attending the Royal Wedding is looking like it is going to increase demand for their designs, for which the new shop provides them with the additional capacity to meet."

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