Dr Deb has invested £400k to transform an old warehouse on Little London Road into The Play Arena, an 18,000 sq ft facility providing soft play and party entertainment for children up to 16 years old. NatWest's business banking team Sheffield provided a £70k loan via the EFG scheme to support the launch of the venture.
The Play Arena is the culmination of two years research and planning by Dr Deb, who visited numerous play centres in the UK and Europe, to assess what type of features would attract children and their parents.
At 18,000 sq ft The Play Arena is one of the UK's largest indoor play centres. Its attractions include a large soft play area, a driving track, a ball cannon, a moving crocodile slide, a zip wire, and an interactive area for toddlers.
Unlike other facilities, The Play Arena has its own full time chef serving nutritious, healthy food and an outdoor eating area. The venue also benefits from 100 car parking spaces.
Dr Sipra Deb, owner of The Play Arena, said: "It has taken a huge amount of time and effort to reach this position and we are delighted to welcome our first visitors. The Play Arena aims to create a friendly, fun filled environment where children can play and exercise safely. The facility has been designed to provide mental and physical stimulation for children through uninhibited play. We chose this location because the area lacked a facility of this kind that can bring children and parents together."
Faith Douglas, Relationship Manager at NatWest, said: "Dr Deb undertook a significant amount of research and presented us with a very thorough and comprehensive business plan. She has a clear vision for the future of the business and we are happy to help support her plans."