Ethnic foods wholesaler opens new supermarket in Liverpool


Ethnic foods wholesaler opens new supermarket in Liverpool

Ethnic foods wholesaler New Delhi Cash & Carry (NDCC) has opened a new retail supermarket in Liverpool after securing funding from NatWest commercial banking.

L7 Village Market has opened on the former Aldi site on Prescot Road in Fairfield. The company acquired the 10,000 sq ft site six months ago and have made a number of additions including a bakery, coffee shop and a meat counter.

NDCC has supplied ethnic food produce to Merseyside's catering industry for more than 40 years since opening its first wholesale store in 1969. L7 Village Market is the company's first move into the retail market.

Although NDCC has traditionally specialised in South Asian foodstuffs, the new supermarket will stock a broader range of produce, including Chinese, Thai, Greek and Eastern European products

Paul Jagota, from NDCC said, "With NatWest's support we have been able to expand over the years. In 1998 we left retail behind to focus on wholesaling to the catering industry. Our strength has always been our breadth of range and our relationships with our customers. Moving back into retail brings us full circle; we are relishing the challenge, and looking forward to bringing the flavours of the world to the whole Liverpool community."

NatWest commercial banking in Liverpool provided funding to assist with the development costs of the supermarket. Angela Moretta, NatWest relationship manager, said, "The directors of the business have a wealth of experience having operated in this sector for more than 40 years. Broadening there customer base by opening the Village Market makes good business sense and we are happy to support their plans."

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