Witham's Ambassador Lift Trucks appointed Komatsu Forklift importer


Witham's Ambassador Lift Trucks appointed Komatsu Forklift importer

Witham based Ambassador Lift Trucks have been appointed as a UK importer for Komatsu Forklift Trucks.

To support the appointment and facilitate the import of forklift trucks into the UK, the company has just agreed a new trade finance facility with their banking partner NatWest.

Established in 1994 and operating from Perry Road, Ambassador are also the authorised importer and distributor of OMG Warehouse Equipment, one of Europe's fastest growing warehouse manufacturers.

Komatsu has a rich history dating back over 90 years. They have manufactured forklift trucks since 1953 and are now one of the major world wide forklift manufacturers. As a UK importer, Ambassador will be responsible for supporting existing Komatsu forklift dealers nationwide. They will also focus on increasing Komatsu's UK market share with the identification and appointment of additional dealers across the country. They will also provide after-sale support and the supply of Komatsu forklift spare parts.

Nick Beckwith, Ambassador's relationship director at NatWest has worked with his colleagues – Sarah Preddy of Global Transaction Services and Andy Craven of RBS Invoice Finance to put in place the new trade finance line. This new funding will support the increased import activity of the company whilst also extending their support for the day to day operations of the company.

Speaking of their appointment as UK importer for Komatsu, Trevor De'Ath, director, Ambassador Lift Trucks said: "Komatsu is one of the world's leading forklift manufacturers and it is an honour for the company to be chosen as a UK importer. Having operated in this market for 17 years we ourselves have strong pedigree in the UK market and we will bring this to the fore as we seek to increase Komatsu's market share in this country. As our importing activity has greatly increased we have had to revisit our financial support. We are pleased to have concluded this new deal with NatWest, which provides us with the flexibility to meet these new financial demands on the business."

Nick Beckwith, relationship director, commercial banking at NatWest added: "This new agreement makes a big difference to Ambassador and their operating requirements. That is why our new facility has to mould to their new requirements and provide them with the right level of finance to meet the increased activity. Working with specialists from across the bank, we feel we have delivered this to them."

Media Enquiries:

Andy Cameron-Smith
Group Communications
Mobile: 07796 336292

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