With the launch of this new app for the BlackBerry PlayBook, RBS's global institutional clients can continue to obtain critical market information on the fixed income, commodity and currency markets through an expanded array of mediums, ranging from RBSMarketplace (www.rbsm.com) - the bank's comprehensive research and electronic trading portal - to the recently launched RBSMobile™ app for Apple's iPad, as well as print and email.
Rich Tang, Head of FI Sales, Americas at RBS Securities, said: "Following extensive research among more than 1000 clients, we were able to identify their favoured means of receiving strategy reports. With more than 72% of clients currently using mobile devices to access macro and investment ideas as they go to and from work and nearly 60% of clients expecting their use to increase over the next six months, we have been able to develop a customised app to fulfil their requirements for instant information while on the move".
"RBS is channel agnostic and we'll certainly continue to work closely with our clients to ensure we are providing them with best-in-class tools and solutions to help them with their investment strategies," he added.
Commenting on the innovative RBS app, Ron Karpovich, Global Head of FICC Product Management, Electronic Markets at RBS GBM, said: "Our involvement as the first investment bank to offer a cutting-edge strategy app for the BlackBerry PlayBook further reinforces RBS's commitment to delivering content that best serves our corporate clients' needs. In time, we plan to have cutting-edge apps for all mobile devices on a global basis".
To view screenshots and obtain more information about RBS's new app for the BlackBerry PlayBook, please click here: www.rbsm.com/mobile. The BlackBerry PlayBook goes on sale in North America 19 April 2011. For more information visit: www.blackberry.com/playbook.
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