JoC's Norfolk Ale is a popular real ale that Jo currently brews by renting brewery space in a south Norfolk brewery. She supplies her husband's Flying Kiwi company, the flourishing group of inns and luxury hotels in Norfolk. Sales in these outlets have proved so popular that Jo is now looking to sell the ale to other outlets in the county and beyond.
The new funding will provide Jo with the capital to establish a new brewery near Fakenham. Her intention is to continue to supply the Flying Kiwi Group but also extend the geographical reach of the beer by stocking and supplying it to other independent outlets. Based on its popularity in the current outlets it is sold in, demand is expected to be high for the ale.
NatWest have provided a loan to assist in the expansion of the production of JoC's Norfolk Ale, which is also helped through a grant from the Rural Development Programme for England (RDPE).
Speaking of her future plans, Jo Coubrough said: "I have been delighted with the response to the ale and I am very excited for its future prospects. Real ale remains very important and popular to the British drinker. I feel I have found a distinctive feel and taste to my ale and Norfolk is the perfect place for production as the microbrewery sits side by side with fields providing some of the best malting barley grown. I am pleased to have raised the capital required to move to the next stage of production and I'm keen to distribute JoC's Norfolk Ale as widely as I can."
Jenna Wicks, relationship manager, business banking at NatWest in Fakenham and Swaffham who arranged the bank's share of the funding adds: "Jo has tested the market by supplying the ale through her husband's Flying Kiwi Group. This has helped to build both a reputation and demand for the ale that this move to new brewing premises should help to fulfil."