The business which was established by John & Angela Doe 28 years ago, now also includes their sons Edward and Charles. They specialise in carpets and vinyls, covering all aspects from domestic flooring in the home through to larger contracts. They also supply and sell a range of home furnishings including beds, sofas and furniture, stocking a number of household brands. The business is part of METRO, one of the UK's largest carpet buying groups, allowing them to compete effectively with major national chains.
Currently the business has a dedicated carpet store in St Nicholas Street and their warehouse showroom in Vinces Road. The new store will become their flagship retail unit stocking all of their home furnishings range as well as their extensive range of carpets and flooring.
The decision to proceed with the new store comes against the backdrop of the recession, but is evidence of the belief that the family have in the business. Their customer base has been built on the back of their friendly approach and attention to detail. They enjoy a lot of returning custom and customers travel from across Norfolk and neighbouring Suffolk to visit their stores.
NatWest provided the business with a loan for the development costs of the project as well as a new card payment processing system for the business. Speaking about the prospects for the company following the completion and opening of the store, company director, John Doe said: "The opening of the store in Sawmiils Road is a major milestone for the business and the family. This is the most ambitious project we have yet undertaken, but it is one that we are very confident about. We are a growing business and have traded profitably through the recession and believe that there are many further opportunities for growth through the investment in the store. This would not be the case if we had remained as we were. In retailing it is a simple premise, but putting the customer first and at the heart of everything you do, will produce benefits for you. This is our philosophy. It has helped us build the business to what it is today and will guide our actions in the future."
"Some might question the wisdom of opening a new store at this present time when a lot of retailers are finding times tough. We believe the benefits of the new store and the new revenues it will create far outweigh any negatives. A store of this size is a long time in planning and we are grateful to the support NatWest have provided throughout the project, not just from a funding perspective but also with their business advice."
Gavin Brooks, business development director, commercial banking at NatWest adds: "We have been impressed with the vision of the company since we started working together last year. Ask people in Diss of their views of John Doe and they will speak in the highest regard. Therefore we are pleased to be working with them on the biggest investment in the company's history."
Mobile: 07796 336292