We champion potential, helping people, families, and businesses to thrive.
Serving our customers every day
Overview
Our strategy is to grow our business by anticipating and meeting our customers’ needs, using data and technology to ensure we are simple to deal with, alongside a disciplined approach to cost, investment and capital allocation. Together these actions aim to deliver sustainable long-term value for our shareholders.
Supporting customers at every stage of their lives
Simple to deal with
Sharpened capital application
Powered by innovation and partnerships
We are informed by the needs of our stakeholders
We aim to balance the different interests of our stakeholders in all decision making.
Our values are central to how we work together to deliver our strategy
Creating a positive impact
From supporting the day-to-day financial needs of 19 million customers to the other positive impacts we can have.
Climate
We have made helping to address the climate challenge and supporting our customers in their transition to net zero a key strategic priority.
Read more on pages 48 to 59 and in our 2023 Climate related Disclosures Report.
Enterprise
Our ambition is to remove barriers to enterprise and to provide businesses in the UK the support they need to grow.
Read more on pages 41 to 42 and in our 2023 ESG Disclosures Report.
Learning
We are helping people to take control of their finances, to make the most of their money, safely and securely – now and in the future.
Read more on pages 32 to 34 and in our 2023 ESG Disclosures Report.