Serving customers well

At RBS, we have a simple purpose to serve customers well. This is at the core of our ambition to be number one for customer service, trust and advocacy.

Serving customers well means treating them fairly, offering extra help to vulnerable customers and those in financial difficulty, and keeping their funds safe and secure.

In order to deliver our purpose, we are determined to find new and improved ways to serve customers well and to challenge the status quo where we need to. 

Read about our customer commitments  

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