RBS Insurance
Direct Line
Innovation is integral to Direct Line's personal insurance products. Additional drivers named on a Direct Line insurance policy now build up their own no claims discount, one of the most successful new product features highlighted in the "Good Deal Better" marketing campaign in 2006.
- Contribution £964 million
(2005 – £935 million) - Total income up 3%
- Operating profit up 3%
RBS Insurance underwrites and sells motor, home, commercial and other insurance direct to customers over the telephone and internet as well as through partnerships and a network of 2,500 brokers. Its brands, which include Direct Line, Churchill, Privilege, Green Flag and NIG, are among the best known in the UK. Through its international operations, RBS sells general insurance, mainly motor, in Spain, Germany and Italy.
