Our Customer Approach
It's not just about being a financial business with multiple brands that serve over 40 million customers. It's about being a bank that makes sure we understand each and every one of our customers.
Building long-lasting relationships
Having 40 million customers in over 50 countries shows we are committed to developing customer relationships that last. How do we do that? By understanding that everyone's different and they need different products at different times in their life.
Helping you make sense of your finances
We also understand that you want to make sense of your finances and the financial products we offer. It's about understanding you and getting those simple things right. The proof is in initiatives such as MoneySense, launched by RBS and NatWest in December 2008, making us the first high street banks to offer free, impartial financial guidance to everyone, including customers of other banks and people without bank accounts.
Earning your trust
We see every day as a new chance to earn your trust. It demands hard work, integrity and transparency, but that's what we do. And we do it with the right people, the right attitude and commitment. Employing people in more than 50 countries and speaking over 30 languages helps us to achieve this.
Delivering on our promises
We still have a reputation for delivering what we say we'll deliver. This isn't always easy but we believe we have the skill, experience and stamina to do so. For example, every day we process 11 million transactions with a failure rate of 1 in every 6.2 million.
Moving forward together
With over 300 years of banking tradition behind us, we are moving forward by building on the fundamentals of banking - because that's what we do best. And we want to move forward with our customers.
So what does all this amount to? Quite simply, it means that every single one of our 40 million customers - you - can make better, more informed, financial decisions.
We want you to have peace of mind: in us; in the wider financial system; and in your own ability to create your secure financial future.