Our customer approach

Building long-lasting relationships

The RBS Group is committed to developing customer relationships that last. How do we do that? By understanding that everyone's different and they need different products at different times in their life.

Earning your trust

We see every day as a new chance to earn your trust. It demands hard work, integrity and transparency, but that's what we do. And we do it with the right people, the right attitude and commitment. Employing people in more than 50 countries and speaking over 30 languages helps us to achieve this.

Delivering on our promises

We still have a reputation for delivering what we say we'll deliver. This isn't always easy but we believe we have the skill, experience and stamina to do so. For example, every day we process 11 million transactions with a failure rate of 1 in every 6.2 million.

Moving forward together

With over 300 years of banking tradition behind us, RBS is moving forward by building on the fundamentals of banking - because that's what we do best. And we want to move forward with our customers.

So what does all this amount to? Quite simply, it means that every single one of our customers - you - can make better, more informed, financial decisions.

We want you to have peace of mind in

• us (the RBS Group)
• the wider financial system
• your own ability to create your secure financial future.