Providing an accessible and innovative service for our personal banking customers
“ We’ve laid solid foundations with Helpful Banking, and the key elements are in place to build a sustainable retail bank. Our priority is to make it simple and easy for our customers to do business with us by leading the way on availability, accessibility and service. We’ll give back to society and reduce our environmental footprint. It is a tough economic and regulatory environment, and we will be safer if we do business properly. That is why we are working to improve the advice we give, the products we sell and the services we provide.
Building a sustainable UK Retail Bank
“ We remain committed to what matters most - our customers, communities and colleagues. In 2012 we continued our investment in new systems that will make it easier for us to serve our customers; we took steps to develop a high-performing and egaged workforce; we volunteered 60,000 hours in our local communities. We know that if our collegaues are enaged, if our customers are satisfied and if the communities we do business in prosper, then our business will prosper.